DivX

Tangible UX worked with the DivX team to develop a strategic vision for a new video platform, realize it through a strong, highly usable prototype based on that vision and finally validate the concepts through user feedback.

Defining the product strategy

First, we deepened our understanding of the video platform project by interviewing key stakeholders and analyzing the competitive landscape. Our team of senior experts in the field then worked closely with DivX to develop a unified vision of their product and develop a viable product strategy. Next we developed a series of task scenarios which helped the DivX development team further refine their vision of the platform.

Three different visual approaches shown in mood boards exploring the brand personality for the product.
Three different visual approaches shown in mood boards exploring the brand personality for the product.

Prototyping the vision

In the next phase of the project, Tangible fleshed out each scenario with a series of wireframes which were iterated upon based on client feedback. At this point visual design was settled on after we presented a variety of options, and prototyping began.
We created functional prototypes that were representative enough of the user ecosystem that they could be used for executive walkthroughs and user feedback ses­sions. The prototypes demonstrated a high-level overview of the video platform in addition to key user flows, in both a desktop and mobile environments.

Web screens from the functional prototype.
Web screens from the functional prototype.

Functional prototype on the television.
Functional prototype on the television.

Mobile screens from the functional prototype.
Mobile screens from the functional prototype.

In the final phase of the project, Tangible put the prototypes in front of prospective users and gathered their feedback on both the user interface and the product itself. After analyzing the findings we then incorporated the results into a final iteration of the prototype and the project was complete.

Final screens, structure and user feedback rolled together into a cohesive report for the team.
Final screens, structure and user feedback rolled together into a cohesive report for the team.

The Results

Tangible UX’s work on the product strategy helped solidify the DivX team around it, and played a crucial role in getting the project “green-lit.” Also, this particular DivX project had high visibility, interest, and energy around it as the company was being acquired.

Target User

Anyone who watches TV, or uses the internet via desktop or mobile device

Services Provided

  • Product Strategy
  • Scenarios
  • Interaction Design
  • Visual Design
  • Prototype Development
  • Concept testing