This two-day workshop, led by James Young and Erin Malone, will guide your team through a series of team presentations, brainstorming and affinity clustering sessions. We then move into refinement exercises and discussions, eventually distilling single concepts that are the core to writing a strong theme which supports the concepts and evokes emotions that support your brand.
Topics covered include:
- Defining Experience attributes
- Defining system concepts
- Refinement of experience elements
- Affinity Clustering
- Synthesis of concepts
- Writing themes
- Supporting emotional attributes
The Experience themes workshop is a terrific team building experience and works well with cross-discipline teams including designers, writers, product managers, project managers, marketing managers and developers. The end result will be a guiding vision for the content strategy, voice and interaction design.