Experience Themes Workshop

This two-day workshop, led by James Young and Erin Malone, will guide your team through a series of team presentations, brainstorming and affinity clustering sessions. We then move into refinement exercises and discussions, eventually distilling single concepts that are the core to writing a strong theme which supports the concepts and evokes emotions that support your brand.

Topics covered include:

  • Defining Experience attributes
  • Defining system concepts
  • Refinement of experience elements
  • Affinity Clustering
  • Synthesis of concepts
  • Writing themes
  • Supporting emotional attributes

The Experience themes workshop is a terrific team building experience and works well with cross-discipline teams including designers, writers, product managers, project managers, marketing managers and developers. The end result will be a guiding vision for the content strategy, voice and interaction design.