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Embedded innovation strategists
Rapid experimentation leadership
Process organization and modeling
Product strategy
CX design
Interaction design
Service design
Enterprise app design
Project management

Akamai came to Tangible for our Value-centered Innovation program. At the time, Akamai was losing $20 million every month on inefficient conversion processes. Only 8% of prospects were getting a response in under an hour, and the average response time was 4-8 days. Akamai asked us for help in improving those numbers, and in streamlining their product development processes. After our 18-month engagement, the Buy Akamai team reported higher job satisfaction, confidence and trust, and had more time for important tasks. With the streamlined conversion processes, Akamai was saving money, all while delivering to their end users a more transparent trial-to-purchase flow that inspired trust in the brand. 91% of prospects were hearing back in the first hour, and 100% received responses within 24 hours.