We brought our Value-centered Innovation program to the Buy Akamai team, including evidence-based design, strategy workshops, Just In Time (JIT) research, and hypothesis-led rapid experiments aimed at:
- Centralizing data to reduce level of effort for sales specialists and Solutions Engineers
- Presenting data to prove a product trial’s effects to prospects and customers
- Introducing efficiencies into internal inter-departmental coordination processes
This process led to our designing a new Buy Akamai tracking tool that enabled the rapid set-up and real-time management of product trials, aggregated data critical to the sales process, and provided evidence of a product’s effects to both prospects and existing customers.