Verizon approached Tangible to engage in research, strategy and design for a service that would allow customers to stream or download sponsored content on their mobile devices that wouldn’t count against their monthly data limits. We talked to customers around the country, built personas, developed user flows, and designed an interface for content providers to purchase data buys and sponsor content for their target audiences. We also developed voice and tone guidelines for both the B2B and consumer-facing messaging. We were a little ahead of our time — it took Verizon another couple years to roll-out their sponsored data offering. That’s what trailblazing is all about.