In Defense of Design Thinking

by James Young

I recently read an article in the Harvard Business Review titled, “Design Thinking Is Fundamentally Conservative and Preserves the Status Quo.” As a long-time advocate for design thinking, I couldn’t agree … less.

The way the author writes about design thinking makes me wonder if she’s referring to the same methodology I know well and have used for years (quite successfully, I might add). That’s because there’s plenty of evidence that design thinking helps bring user-focused innovations to life.

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