We’re so excited, we’re giving this away.

In our work with product design and development teams at companies large and small, we’ve learned how to make high-performing teams the rule instead of the exception. We’ve learned how to make innovation a practice instead of a fluke. We wrote the 19 Tenets of Value-Centered Innovation to help you do the same.
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Design means business.

Value-Centered Innovation™ (VCI) builds on the best of design thinking, lean and agile methods to create a better way to innovate products and services that’s laser focused on business outcomes.
Across the board, design-led companies have outperformed the S&P by 228% over the last 10 years. But there’s a lot of room to grow -- according to a recent study by InVision, only 12% of companies are receiving as much value as they could be from design for business.
Value-Centered Innovation™ (VCI) builds on the best of design thinking, lean and agile methods to create a better way to innovate products and services that’s laser focused on business outcomes.
Beyond
user-centered design
User-centered vs. business-centered isn’t either/or. It’s both/and. We believe in Value-Centered Innovation, and that’s what we teach to our clients. We’ll help you build a high-functioning, cross-functional delivery team that achieves measurably better outcomes in less time and with less hassle. You’ll end up with VCI-certified team members who can run their own VCI processes with other projects and teams.
Break down silos
Get business, design, and engineering teams all on the same page, working together toward the same goal.
Build a repeatable innovation process
Run rapid experiments to convert assumptions into hypotheses that can be tested, producing the best business results—again and again.
Produce measurable, evidence-based results
Learn an innovation framework that validates great ideas early and helps you pass on the ones that won’t achieve your business objectives.
Learn powerful new skills, with real projects
Your team will get to work on actual problems you’re trying to solve, and learn powerful new skills all along the way.

We do lots of work for clients we can't name.
Here are some that we can.

Tangible's innovation curriculum has been a game changer for my organization. By the end of the sessions with James, I walked away with a clear understanding of actionable next steps on how to apply design thinking principles to the way we approach innovation, product development, and most importantly, addressing customer problems.
Steve Ko
Head of Product, Sysco LABS

How it works

Your VCI Coaches

In addition to installing innovation programs at some of the world’s largest companies, James Young and Jen Bailey have done some other pretty cool things, too. James has been an adjunct instructor for Stanford’s d.school undergraduate Capstone program since 2017, and has taught design thinking and value-centered innovation through Stanford’s Continued Education school since 2015. Jen is a design strategist who joined Tangible after 5 years as a Design Lead at Apple, and is most proud of her ability to show designers they have an unlimited capacity to effect change and provide value.

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13 instructional videos

Work at your own pace through a series of instructional videos that will give your team the core knowledge they need.

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Online collaborative workspaces

10 reusable online workspaces with instructions to continue to use after the training.

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With Value-Centered Innovation, my team can more effectively solve for both unmet customer needs and prioritize business objectives. Focusing on clear customer needs, we’re aligned on our actions and decisions. Testing our assumptions along the way not only yields better outcomes, it also helps us get smarter with every action, driving more value in less time. We’re definitely VCI fans!
Kim McNealy
Chief Marketing Officer, Ascent Funding

Want to build a culture of innovation,
but not sure where to start?

Let's build it together.

Please complete the form and we'll set up a time to discuss your team's goals and share more details about our Value-Centered Innovation training program.
We will never share your email or personal information with any third party. Unless you tell us otherwise, we will contact you about content, products, and services we think you will find relevant. You may unsubscribe from these communications at any time.