The Cargo Cult of Design Thinking

by James Young

I often speak with leaders of organizations, and they tell me they want their people to be more innovative. “Our SVP is wanting our whole group to do that Design Thinking thing,” or “Our company’s growth strategy is dependent on innovation.”

According to the 2015 US Innovation Survey by Accenture, 84% of executives believe innovation is critical to success. Accenture asserts that they just don’t know how to do it. Executives are on the right path, but aren’t effectively instilling innovation in their businesses.

Real problems, real solutions

If organizations really want to drive innovation and create concrete innovative solutions and products, Design Thinking is an excellent place to start.

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