UX audit for the win:
Taking an honest look at where you are helps you get where you want to be, faster.
with a UX audit
At Tangible, we work with our clients to design, build, sell & support products and services that people want to use. That means looking at every business problem through the eyes of your customers. If your marketing site isn’t meeting your conversion targets, we can run a website UX audit. If your retention numbers show customers aren’t sticking with your product or service, we can evaluate the user experience end-to-end. Whatever challenge you're facing, we can help you understand why, and how to make changes that will produce results.
UX audits for everyone
Our user experience audits have been our best-kept secret as we’ve spent the last 15 years working with a who’s who of Fortune 500 technology companies. We kick off every engagement with an audit, and our clients love that we start by ensuring they are solving the right problem. From founders to product owners, marketing managers to design and dev team leads, UX audits help everyone save time and money by prioritizing resources based on a deep understanding of what makes your customers tick, and what’s likely to move the needle on the metrics that matter to you.
Whether you’re a start-up with a brand new product looking for validation, an emerging brand that needs to move fast and pounce on opportunities, or an established company looking for a fresh perspective, we can’t wait to bring our deep bench of UX expertise to bear on your unique business and technology problems.
Our recipe for a UX audit: one part research, one part strategy, one part design
Our UX audits start with understanding your business objectives and target audience. That includes deciding which aspect of the customer experience lifecycle to focus on. Starting points can range from the online purchase experience to in-product user flows; first-time-use of a new product or feature to the pre- and post-purchase customer support experience—or we can run a full website UX audit. Wherever we begin, we'll evaluate your user experience and compile a set of actionable recommendations including both quick wins and heavier lifts that together can completely transform your customer experience.
A UX audit report, and so much more: what you get when you hire Tangible to audit your user experience
Every UX audit from Tangible includes:
- Discovery – Audience and Objectives
- Expert analysis and review by cross disciplinary team
- Accessibility Audit
- UX Opportunities
- UI Opportunities
- Messaging Opportunities
- Live delivery of UX Audit Report with time for Q+A
Based on our initial discovery and kickoff meeting, we can also decide together to include:
- Information architecture audit
- Customer journey lifecycle audit
- Competitive audit
- Key stakeholder interviews
- Email communications audit
- First time use audit
- Retention audit
- Customer support experience audit
- Analytics & Heat mapping
- Usability Testing and User Insights
- Future state wireframes
You could call our UX audits cookie cutter, if you meant that we forged a unique cutter based on a cookie shaped just like your specific business needs
We’ve audited everything from eBay’s entire ecosystem to Capital One’s digital customer experience. That means we can tailor our approach to meet your business needs. Our UX audits are different by design — we don’t simply give you a grade or quick-score reviews from a pre-defined template. Instead, you’ll come away empowered with the insights and concepts you need to make changes that help you reach — and retain — your ideal customers.
Want to run your own UX audit?Download our free UX Audit Handbook
UX audits can be time-consuming for a company to do on their own, and it can be hard to get far enough out of the weeds to get the outside perspective you need to take an honest look at where you are right now. But we believe everyone deserves better customer experiences, so we’re giving away our UX Audit Handbook for free. It covers all the bases we would address in a baseline UX audit.
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