
We worked with QuickBooks to evolve from a marketing strategy focused primarily on existing users of lower tier products to a positioning that resonated with a new-to-the-franchise audience, while also meeting the needs of existing users. Additionally, we helped them pivot from a product-first positioning to a customer-first positioning.
We designed content and experiences including landing pages, interactive digital experiences, entire websites, emails, in-product advertising, and videos to support this repositioning.